These days, your online reputation is your reputation, period. That’s why online reviews are so utterly important to the way your business is perceived. When negative reviews accumulate without corresponding positive reviews, the outlook for your business is bleak. While negative review giving comes naturally to people, you’ll need to foster good reviews, and here’s why.
Reveal True Experiences
Reviews naturally skew negative. It’s human; we only speak up when something bad happens (usually). So if you can foster good reviews, potential customers get a better view of the true experience at your business. In this way, they will better be able to judge your merits and whether they’re interested in learning more.
Create Authentic Customer Voices
It’s important to think of online reviews as customer voices. Letting your customers be heard, positive or negative, is important. It’s important to respond, either thanking them or seeking how a problem can be solved, so they don’t feel they’re just shouting into a void.
It’s important also to curate authentic voices. Ask all of your customers to help you and others by leaving honest, authentic reviews for your business, and hopefully that will help others choose you.
Show Your Business Is Active & Attractive
A steady stream of online reviews is important to show your business is vibrant, alive and attractive to everyday consumers. Especially if you have a long sales cycle (i.e. large equipment, IT, consulting services, etc.) you’ll need to encourage people to leave reviews constantly so it appears as if you are doing a lot of business.
You also want those constant reviews so that the ‘newest’ review isn’t three months old when someone comes to your website or searches for you on Google. Many people don’t trust reviews more than a few weeks old.
Help Showcase New Products
Reviews are also a great place to showcase new products or services. Target the customers who are using a particular new product or service and ask them to leave you a review online. In this way, more people will be exposed to that option when reading reviews, and it may lead to increased sales of it.